Download torrent Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising
Download torrent Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising
Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising by Anne Johnston
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Author: Anne Johnston
Number of Pages: 240 pages
Published Date: 30 Oct 2000
Publisher: ABC-CLIO
Publication Country: Westport, United States
Language: English
ISBN: 9780275940713
File Name: Videostyle.in.Presidential.Campaigns.Style.and.Content.of.Televised.Political.Advertising.pdf
Download Link: Videostyle in Presidential Campaigns Style and Content of Televised Political Advertising
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Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.
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Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising by Anne Johnston
Author: Anne Johnston
Number of Pages: 240 pages
Published Date: 30 Oct 2000
Publisher: ABC-CLIO
Publication Country: Westport, United States
Language: English
ISBN: 9780275940713
File Name: Videostyle.in.Presidential.Campaigns.Style.and.Content.of.Televised.Political.Advertising.pdf
Download Link: Videostyle in Presidential Campaigns Style and Content of Televised Political Advertising
---------------------------------------------------------------
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.
Read online Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising Buy and read online Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising Download and read Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising
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